Catching the Younger Generation

I have been doing some marketing work lately.  Even though I have no degree in the area, I have actually been teaching fundamentals of marketing for about five years now, primarily through my association with Optimist International.  There have been frequent presentations at conferences and seminars at international conventions and at each one I have been amazed that how little is known about marketing yet how easy it is to accomplish. 

I won't get in to all of that right now.  I do have ready made marketing programs and session that can be tailored to specific organizations.  This is not rocket science yet it can be a doorway to increasing the visibility of your organization or company.    It all about tailoring your message to the demographic (s) you want to reach.  As an example below is a link to a blog post on marketing to the 20 and 30 something crowd, also known as the millennial generation.  Fajen Consulting LLC has a great blog post on this topic

http://welaunchit.wordpress.com/2012/10/23/data-on-millennials-the-lucrative-generation-is-worth-the-marketing-effort

You'll see that structuring a marketing program doesn't have to be complicated.  If you need a consultation I would welcome the opportunity  My profile has the contact info. 

Make it a good week.

A Little Help from Your Friends

I have had a mentor in public speaking.  He is one of the best in my humble opinion.  I ran into Michael Angelo Caruso at an Optimist International Convention several years ago.  After the presentation we talked and I asked him to come to Iowa to address one of our district Optimist conferences so those who could not make it to an international event could hear one of his presentations.  It was very well received.

Then this week an email from Michael with an offer two good to refuse.  Feel free to post some of my articles on your blog or website.  Now that's a nice gesture.  Here's an example and from time to time on this blog,you'll be able to find comments from Michael who several years ago turned the phrase "5 Cool Ideas" into a multi-faceted teaching tool.  Want to learn more?...

www.MichaelAngeloCaruso.com.

 

5 cool ideas for meeting your goal

1. Study your desired goal for one hour a day. There’s no shortage of books, white papers, magazine articles, podcasts, YouTube videos, etc. Within a few months, you’ll be an expert. Achieving your goal will be much easier when you actually know what you’re doing.
2. Get in better physical shape. Even if your goal has nothing to do with athletic performance, you’ll gain increased energy, better stamina, and more confidence.
3. Network like crazy. Associate with others who are connected to your goal. Seek out people who share your goal, ideally people who have already achieved something similar. Connecting with these folks will almost guarantee more opportunities and a faster learning curve.
4. Approach your goal differently. History tends to remember people who take the road less traveled.
5. Work toward small victories. Keep your eyes on the big prize, but be ready to celebrate small victories.