Sometimes I wonder whether we pay attention enough to people
who actually try to make our day a little easier or maybe just a little more
pleasant. Here are two cases in point to
make the point.
I have noticed the airlines are making a more concerted
effort at public relations and it comes from what many might think an unlikely
place. The cockpit. On three recent flights I have been greeted
as I deplane by a member of the flight crew; either the captain or first
officer in the cockpit door. In one instance I was being wished a good day and
“thanks for flying with us” from the first officer who had scampered onto the
jet bridge right after the forward doors were opened. I was greeted in the same way on my return
flight and when I asked whether this was a new policy he indicated it was
something the airline was trying out to see if anyone would notice. It was noticed.
Then just this past weekend I rented a car. Upon arriving at the Enterprise lot in
Denver, I was greeted not once by seven times by seven different employees with
a “hi or “hello.” Over the top? Maybe, since I could barely respond to one
before the next greeting flew my way.
But it’s always good to err on the side of slight overkill as opposed to
making the customer feel like they are just another customer.
Good PR and good customer service are so critical in
business. It can make or break a deal or
be the determining factor of whether a customer become a repeat customer. At Enterprise, it seems someone decided a
dose of customer relations training was in order and from my experience it
seemed to be paying off.
But the lesson here goes beyond renting a car or buying a
ticket and getting on an airplane. It
involves giving people a sense of worth or value. Both make us feel better and out step quickens
because we have been made to feel better, albeit sometimes only for a short
while. Imagine though what the day would
be like if we all said hello, or thank you or paid someone a small
compliment. What if our actions made
someone else feel better, or feel more confident about themselves or allowed
them to escape the dreariness of their existence?
Maybe we should go
out and try it today. My guess is that
if we do the messed up world we live in will be a better place.
Follow me on Twitter @jimboydspeak
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